Pain page
You don’t have a copy problem. You have an inbox problem.
If your cold emails don’t land, you don’t get replies — no matter how good the pitch is. We set up outbound so it reaches humans reliably, without burning your primary domain.
Lead with impact. We handle the ugly technical bits behind the scenes.
Non-negotiable: never send cold email from your primary domain.
That domain is for customers, invoices, and your life.
What we build (in plain language)
Inbox placement, not “sent”
You get a sending setup that consistently lands in the inbox — and early warnings when it starts slipping.
Domain separation + safety rails
Outbound lives on a separate domain with clear limits, so your main brand stays clean.
A sane warm-up + ramp plan
No hero numbers. We ramp volume safely, keep it steady, and avoid patterns that trigger filters.
List quality that protects reputation
We keep bounces and complaints low by enforcing hygiene rules (and saying “no” to bad lists).
Targeting that earns replies
Precision beats volume. We build small segments with a real reason to email today — and iterate from replies.
Yes, we do the technical stuff. Authentication, monitoring, unsubscribe plumbing, and the rest.
You don’t need to memorize acronyms — you just need your emails delivered.
For the curious: the checklist (acronyms included)
- SPF / DKIM / DMARC for each sending domain
- Provider reputation monitoring (Postmaster, bounce/complaint signals)
- Unsubscribe page + one-click headers where supported
- Hygiene guardrails (bounce < 2%, spam complaints < 0.1%)
- Mailbox volume caps and rotation patterns that don’t look like a botnet
If you want this built: send your ICP, target geos, and the number of emails/day you want. We’ll propose a safe plan (and you approve before anything ships).